Bucure\u0219ti, 29 octombrie 2024: <\/strong>Cele mai recente date relev\u0103 o tendin\u021b\u0103 \u00een cre\u0219tere a rom\u00e2nilor de a acorda aten\u021bie s\u0103n\u0103t\u0103\u021bii ochilor, cu un procent de 66% dintre responden\u021bi afirm\u00e2nd c\u0103 inten\u021bioneaz\u0103 s\u0103 viziteze medicul oftalmolog \u00een urm\u0103toarele 12 luni. Acest interes crescut este resim\u021bit \u00een special \u00een r\u00e2ndul persoanelor de peste 45 de ani (76%) \u0219i al celor din mediul urban (70%).<\/p>\n\u00cen acest context, Reveal Marketing Research a realizat, \u00een colaborare cu Spitalul de Oftalmologie Infosan, un studiu reprezentativ la nivel na\u021bional pentru a evalua comportamentele \u0219i inten\u021biile legate de vizitele la medicul oftalmolog \u0219i s\u0103n\u0103tatea ocular\u0103.<\/p>\n
Tendin\u021be actuale \u00een vizitele la medicul oftalmolog: tinerii \u0219i femeile sunt mai proactivi<\/strong><\/p>\n\u00cen ultimele 12 luni, 46% dintre persoanele care au participat la studiu au vizitat medicul oftalmolog. Rezultatele studiului arat\u0103 c\u0103 tinerii \u0219i femeile sunt mai aten\u021bi la s\u0103n\u0103tatea ocular\u0103.<\/p>\n
Verific\u0103rile periodice \u0219i problemele de acuitate vizual\u0103, principalele motive pentru vizitele oftalmologice<\/strong><\/p>\nConform aceluia\u0219i studiu realizat de Spitalul de Oftalmologie Infosan \u0219i Reveal Marketing Research, mai mult de jum\u0103tate dintre responden\u021bii care au vizitat medicul oftalmolog (57%) au f\u0103cut-o pentru controale periodice legate de s\u0103n\u0103tatea ochilor, acest comportament fiind frecvent \u00eent\u00e2lnit la persoanele de v\u00e2rsta a treia \u0219i la cei din mediul urban. Sc\u0103derea acuit\u0103\u021bii vizuale, manifestat\u0103 prin vedere \u00eence\u021bo\u0219at\u0103 sau neclar\u0103, a fost al doilea motiv principal pentru care 41% dintre responden\u021bi au vizitat un specialist oftalmolog, \u00een timp ce 1 din 4 responden\u021bi a men\u021bionat nevoia de ajustare sau \u00eenlocuire a ochelarilor.<\/p>\n
Bugetul alocat pentru \u00eengrijirea s\u0103n\u0103t\u0103\u021bii oculare<\/strong><\/p>\nConform studiului, bugetul mediu anual alocat de responden\u021bi pentru vizitele la medicul oftalmolog \u0219i corec\u021bia optic\u0103 este de 463 lei. Se poate observa c\u0103 investi\u021bia pacien\u021bilor \u00een s\u0103n\u0103tatea ocular\u0103 este semnificativ\u0103, \u00een special \u00een r\u00e2ndul tinerilor.<\/p>\n
\u201dStudiul realizat al\u0103turi de Spitalul de Oftalmologie Infosan subliniaz\u0103 o preocupare cresc\u00e2nd\u0103 pentru s\u0103n\u0103tatea ocular\u0103 at\u00e2t \u00een r\u00e2ndul adul\u021bilor, c\u00e2t \u0219i al copiilor, suger\u00e2nd o tendin\u021b\u0103 ascendent\u0103 \u00een con\u0219tientizarea importan\u021bei controalelor oftalmologice periodice. Este \u00eembucur\u0103tor s\u0103 observ\u0103m c\u0103 at\u00e2t tinerii, c\u00e2t \u0219i persoanele de v\u00e2rst\u0103 matur\u0103, investesc \u00een preven\u021bie \u0219i corec\u021bia problemelor de vedere. De asemenea, aten\u021bia p\u0103rin\u021bilor fa\u021b\u0103 de s\u0103n\u0103tatea ocular\u0103 a copiilor lor este tot mai accentuat\u0103, semn c\u0103 educa\u021bia despre s\u0103n\u0103tatea ochilor devine o prioritate \u00een familie.\u201d a declarat Marius Luican, CEO al Reveal Marketing Research<\/p>\n
Doar 40% dintre p\u0103rin\u021bii intervieva\u021bi au dus copiii la controlul oftalmologic anual<\/strong><\/p>\n4 din 10 p\u0103rin\u021bi care au participat la studiu au afirmat c\u0103 \u0219i-au dus copiii la medicul oftalmolog \u00een ultimele 12 luni, iar inten\u021bia pentru urm\u0103toarea perioad\u0103 este \u00een cre\u0219tere, 59% dintre ace\u0219tia afirm\u00e2nd c\u0103 inten\u021bioneaz\u0103 s\u0103-\u0219i duc\u0103 copiii la un control oftalmologic \u00een urm\u0103torul an. Majoritatea p\u0103rin\u021bilor care \u0219i-au dus copiii la specialist au f\u0103cut-o pentru a verifica dezvoltarea normal\u0103 a vederii (52%). Problemele vizuale observate la copil (27%) \u0219i istoricul familial de afec\u021biuni oculare (18%) constituie urm\u0103toarele motive pentru aceste vizite.<\/p>\n
Studiul arat\u0103 faptul c\u0103 p\u0103rin\u021bii din mediul urban sunt mai predispu\u0219i s\u0103 \u00ee\u0219i duc\u0103 copiii la medicul oftalmolog. De asemenea, cei care au copii sub 12 ani \u00ee\u0219i manifest\u0103 o inten\u021bie mai ridicat\u0103 de a vizita specialistul \u00een urm\u0103toarele 12 luni.<\/p>\n
Depistarea precoce a eventualelor probleme de vedere este esen\u021bial\u0103 \u00een primii ani de via\u021b\u0103 pentru a asigura copiilor o dezvoltare s\u0103n\u0103toas\u0103 \u0219i o performan\u021b\u0103 \u0219colar\u0103 corespunz\u0103toare. Este \u00eembucur\u0103tor s\u0103 observ\u0103m c\u0103 inten\u021bia p\u0103rin\u021bilor de a-\u0219i aduce copiii la controale oftalmologice este \u00een cre\u0219tere, \u00eens\u0103 rata actual\u0103 de doar 40% indic\u0103 faptul c\u0103 \u00eenc\u0103 exist\u0103 o nevoie semnificativ\u0103 de informare \u0219i con\u0219tientizare a importan\u021bei acestor consulta\u021bii regulate. Recomand\u0103m p\u0103rin\u021bilor s\u0103 ia \u00een considerare o examinare anual\u0103 a vederii pentru copiii lor, chiar dac\u0103 ace\u0219tia nu prezint\u0103 simptome evidente. Preven\u021bia este cheia s\u0103n\u0103t\u0103\u021bii vizuale, iar vizitele regulate la oftalmolog pot face diferen\u021ba \u00eentre o vedere s\u0103n\u0103toas\u0103 \u0219i una care poate necesita interven\u021bii complexe \u00een viitor, a declarat Dr. Andreea Ciubotaru, Director medical al Spitalului Infosan \u0219i Vicepre\u0219edinte al Societ\u0103\u021bii Rom\u00e2ne de Strabologie \u0219i Oftalmopediatrie.<\/p><\/blockquote>\n
***<\/p>\n
Despre Reveal Marketing Research<\/p>\n
Reveal Marketing Research este o companie de cercetare de pia\u021b\u0103 full-service, specializat\u0103 \u00een marketing research, studii sociologice, customer insight, business strategy, market development. Cu o expertiz\u0103 \u00een peste 20 de industrii, Reveal Marketing Research crede c\u0103 cercetarea de pia\u021b\u0103 reprezint\u0103 baza deciziilor corecte \u0219i a pozi\u021bion\u0103rii brandurilor. Solu\u021biile calitative \u0219i cantitative ajut\u0103 de 16 ani companii din Rom\u00e2nia \u0219i alte \u021b\u0103ri din Europa.<\/p>\n
Metodologie: Studiul Reveal Marketing Research s-a desf\u0103\u015furat online \u00een perioada 04-10.10.2024 pe un e\u015fantion reprezentantiv pentru universul persoanelor cu v\u00e2rsta peste 18 ani, reziden\u021bi \u00een mediul mediul urban \u0219i rural, utilizatori de internet. M\u0103rimea e\u0219antionului a fost de 1024 responden\u021bi, iar eroarea maxim\u0103 de e\u0219antionare este +\/-3.1% la un nivel de \u00eencredere de 95%.<\/p>\n
Reveal Market Resources, studiul nr. 174: Reveal Market Resources este un hub de date ce cuprinde studii gratuite date publicit\u0103\u021bii, cu scopul de a sus\u021bine pia\u021ba de marketing \u0219i comunicare din Rom\u00e2nia.<\/p>\n
Despre Spitalul de Oftalmologie Infosan<\/strong><\/p>\nInfosan este \u00een prezent singurul spital privat de oftalmopediatrie din Rom\u00e2nia. Infosan are misiunea de a elimina orbirea prevenibil\u0103 \u0219i deficien\u021bele de vedere, prin empatie, competen\u021b\u0103 \u0219i \u00eengrijire personalizat\u0103 fiec\u0103rui pacient, pentru a le \u00eembog\u0103\u021bi via\u021ba. Compania a fost \u00eenfiin\u021bat\u0103 \u00een 2002 de doi medici sub forma unui cabinet, \u00een 2006 devine clinic\u0103, iar din 2015 cap\u0103t\u0103 statutul de spital. Infosan are un num\u0103r de 35 cadre medicale \u0219i o capacitate de tratament de 3000 de pacien\u021bi pe lun\u0103 \u00een ambulatoriu \u0219i 300 de pacien\u021bi pe lun\u0103 \u00een spitalizare de zi. Ofer\u0103 servicii de diagnostic, tratament \u0219i \u00eengrijire pentru o gam\u0103 larg\u0103 de afec\u021biuni oftalmologice la copii, precum managementul miopiei, ambliopie, strabism, cataracta congenital\u0103, retinopatie de prematuritate, dar \u0219i la adul\u021bi \u2013 cataract\u0103, strabism, afec\u021biuni retiniene, glaucom etc. \u00cen cei 22 de ani de activitate, peste 80.000 de pacien\u021bi unici au trecut pragul. Infosan a \u00eencheiat 2023 cu o cifr\u0103 de afaceri de 4,5 milioane de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reveal Market Resources, studiul nr. 174 46% dintre participan\u021bii la studiu declar\u0103 c\u0103 au vizitat medicul oftalmolog \u00een ultimul an 66% dintre rom\u00e2ni inten\u021bioneaz\u0103 s\u0103 viziteze medicul oftalmolog \u00een urm\u0103toarele 12 luni Principalele motive pentru vizitele oftalmologice sunt controalele periodice legate de s\u0103n\u0103tatea ochilor (57%), sc\u0103derea acuit\u0103\u021bii vizuale (41%) \u0219i nevoia de ajustare sau \u00eenlocuire […]<\/p>\n","protected":false},"author":2,"featured_media":4481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati"],"yoast_head":"\n
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